Amazingly, many people prefer to search for popular brands than type them in direct. That’s how pervasive Google has become for us as a day to day tool.
With the help of the great data research tool Ahrefs, we were able to surface the 100 most searched global keywords as of November 29th, 2021. To keep things PG-13, we removed all porn-related keywords.
| Ranking | Keyword | Global volume |
|---|---|---|
| 1 | youtube | 1225900000 |
| 2 | 1102800000 | |
| 3 | whatsapp web | 607900000 |
| 4 | 548200000 | |
| 5 | gmail | 438800000 |
| 6 | amazon | 381600000 |
| 7 | translate | 371100000 |
| 8 | google translate | 314600000 |
| 9 | traductor | 287300000 |
| 10 | hotmail | 243500000 |
| 11 | 230700000 | |
| 12 | weather | 156600000 |
| 13 | netflix | 152500000 |
| 14 | yahoo | 133100000 |
| 15 | 131800000 | |
| 16 | yahoo mail | 130600000 |
| 17 | google maps | 107200000 |
| 18 | 105600000 | |
| 19 | fb | 102200000 |
| 20 | roblox | 100200000 |
| 21 | ebay | 95710000 |
| 22 | outlook | 89090000 |
| 23 | google classroom | 74170000 |
| 24 | walmart | 73980000 |
| 25 | maps | 72110000 |
| 26 | yt | 71600000 |
| 27 | 66510000 | |
| 28 | speed test | 65420000 |
| 29 | nba | 64530000 |
| 30 | bbc news | 63020000 |
| 31 | ikea | 57590000 |
| 32 | omegle | 56690000 |
| 33 | news | 55580000 |
| 34 | classroom | 55000000 |
| 35 | twitch | 52960000 |
| 36 | home depot | 51740000 |
| 37 | amazon prime | 51370000 |
| 38 | g | 46310000 |
| 39 | weather tomorrow | 46150000 |
| 40 | facebook login | 46100000 |
| 41 | discord | 45250000 |
| 42 | paypal | 44350000 |
| 43 | 44170000 | |
| 44 | tiempo | 42120000 |
| 45 | y | 41190000 |
| 46 | cnn | 39000000 |
| 47 | calculator | 37550000 |
| 48 | shein | 37420000 |
| 49 | fox news | 37240000 |
| 50 | google drive | 36550000 |
| 51 | target | 35140000 |
| 52 | eresults | 34970000 |
| 53 | aliexpress | 34290000 |
| 54 | daily mail | 32900000 |
| 55 | you tube | 32830000 |
| 56 | msn | 31850000 |
| 57 | indeed | 31500000 |
| 58 | premier league | 31460000 |
| 59 | gmail login | 31400000 |
| 60 | canva | 31260000 |
| 61 | office 365 | 31180000 |
| 62 | ps5 | 31070000 |
| 63 | f | 30810000 |
| 64 | zoom | 29060000 |
| 65 | december global holidays | 28620000 |
| 66 | best buy | 28400000 |
| 67 | spotify | 28220000 |
| 68 | zara | 28050000 |
| 69 | costco | 27670000 |
| 70 | google docs | 27090000 |
| 71 | youtube to mp3 | 26590000 |
| 72 | trump | 26510000 |
| 73 | google scholar | 26500000 |
| 74 | food near me | 26400000 |
| 75 | onlyfans | 26360000 |
| 76 | iphone 12 | 26300000 |
| 77 | usps tracking | 25830000 |
| 78 | kahoot | 25810000 |
| 79 | airbnb | 25240000 |
| 80 | restaurants near me | 25150000 |
| 81 | bitcoin | 24660000 |
| 82 | nfl | 23820000 |
| 83 | tiempo mañana | 23720000 |
| 84 | craigslist | 23500000 |
| 85 | apple | 23430000 |
| 86 | ltarget | 23320000 |
| 87 | nike | 23270000 |
| 88 | election results | 23150000 |
| 89 | restaurants | 23130000 |
| 90 | minecraft | 23010000 |
| 91 | dominos | 22910000 |
| 92 | espn | 22850000 |
| 93 | etsy | 22410000 |
| 94 | clima | 22170000 |
| 95 | starbucks | 22040000 |
| 96 | tiktok | 21160000 |
| 97 | lowes | 21100000 |
| 98 | craiglist | 20890000 |
| 99 | disney plus | 20820000 |
| 100 | champions league | 20,590,000 |
Although this is a great list of keywords, you could almost re-title the list “the most popular brands in the world” instead. The brands are so well-known they end up searched more than many common terms — such as how we don’t even look up a “search engine” these days, we “Google” instead.
Thanks to Ahrefs for making this data easily available. We’ll be sure to keep an eye on how these trends change year over year, most likely as an index of the year’s most well-loved brands as we see above.